Your company desperately needs more hands on deck, but skilled matches are hard to come by. You’ve scoured all of the usual channels, but your job postings grow stale each passing day without so much as a nibble from any qualified talent. So…what gives?

Here are some of the ways you can start attracting the crème de la crème of job seekers in 2024:

Recruit On College Campuses

Oftentimes, recent graduates get overlooked for their lack of experience. It’s important to keep in mind, however, that experience will come with time. As Peter Schutz, the former CEO of Porsche, once said, “Hire for character and train for skill.” Recruiting on college campuses will open you up to a larger, diverse pool of eager job seekers, who are willing and able to learn the skills necessary to become a valuable asset to the company. Career fairs are the perfect opportunity to introduce your company to the student population, and begin forging relationships with top prospects of the soon-to-be graduating class.

Up The Ante With Added Incentives

An increasing number of companies are prioritizing retention through enhanced incentives, using these benefits to attract new hires. A Forbes article states, "The transition of nearly one-fifth of the workforce to remote work reflects a significant adaptation in corporate operations and employee lifestyles." Post-COVID, a significant number of companies have chosen to maintain remote work arrangements. This shift offers substantial benefits for employees, including greater flexibility, reduced commute times, and improved work-life balance. Other highly sought-after perks include unlimited PTO and employee wellness programs. A healthy work-life balance is a top priority for many job seekers, making it a crucial consideration for employers.

Step Up Your Social Media

In the Information Age we’re now living in, most companies have a presence on social media. However, not all businesses are fully harnessing their social channels as a recruitment tool—and this is a huge missed opportunity. Plenty of active seekers and passive candidates will encounter job postings through LinkedIn, oftentimes engaging with recruiters to discuss opportunities and set up interviews. However, active job seekers are less likely to initiate outreach through these platforms to a company displaying stale information on its newsfeed.

Ensure that you are properly monitoring your company’s presence, keeping your information current, and tailoring your presence to each network. Advertise specific positions to a targeted audience on Facebook and Twitter, and use LinkedIn to identify profiles of your ideal candidates. Conduct outreach with tailored, direct messages, and start a dialogue about your openings.

Create A Mobile-Friendly Strategy

Social media and mobile go together like peanut butter and jelly, so if you’re already utilizing a social media strategy, you’re halfway there. A staggering 90% of job seekers are using mobile devices to look for career opportunities. In other words, if your company wants to get in front of as many eyeballs as possible, this is the place to be. Take extra measures to ensure that your company website is mobile-friendly and that the mobile application process is quick and easy.

Partner With A Staffing Agency

Keep in mind that the time-consuming, cumbersome process of searching, vetting, and interviewing doesn’t have to fall entirely on your shoulders. Reach out to a staffing agency that’s backed by a team of hiring experts who understand your industry. Outsource the work to a high-caliber staffing agency like Premier Talent Partners, and rest assured we will find you the best possible fit for your needs. Learn more about how we can help you find the best talent.

Ready to hire today? Let’s get started.‍